For some people, the notion of pairing wine and music may be nothing more than a marketing gimmick. Though we have always intrinsically known that a person's subjective interpretation of music and positively or negatively impact their perception of a wine (and vice versa) we thought it would be useful to gather some results from research studies, as well as articles and commentary on the subject. Enjoy!
Looking for crossmodal correspondences between classical music and fine wine
A fruity note: crossmodal associations between odors and musical notes.
Smells like Beethoven - Using the word “note” to describe an odour may be more than just metaphor
Auditory Pitch as a Perceptual Analogue to Odor Quality
Implicit association between basic tastes and pitch
What sound does that taste? Cross-modal mappings across gustation and audition
The impact of pleasantness ratings on crossmodal associations between food samples and musical notes
The effect of background music on the taste of wine
On why music changes what (we think) we taste
A bittersweet symphony: Systematically modulating the taste of food by changing the soundtrack
Music in the Cellar - Winemakers tell Wine Enthusiast which tunes they play to help inspire their winemaking process.
Double Coverage - Wines at Notaviva Vineyards Play With Your Taste and Music Memory.
The Music of the Grape - Scientists demonstrate that it makes sense to relate wine to music
Music to drink wine by: Vintner insists music can change wine's flavors
How Guns & Roses can change your tune on wine