Augmented Reality Labels

Notaviva Vineyards is the first Virginia winery to incorporate the exciting new technology "Augmented Reality" or "AR" for short into our wine labels.  Though this technology has been developing for many years, it reached mainstream awareness with the advent of the Pokemon Go app.  AR essentially uses the camera of a mobile device to scan an image (e.g. wine label) and then inserts a dynamic, interactive layer on top of the image for the user's exploration on their device.  This is a fancy way of saying that our wine labels now include the music selection appropriate for each wine, as well as a video of our winery, links to our website and memoir "Dream. Build. Believe." in addition to social media.  Check out the guide and the video demo below!

CURRENT LABELS WITH AUGMENTED REALITY

  • "Vincerò" Viognier 2015
  • "Y'all Made Me Blush" 2013
  • "Cantabile" Cabernet Franc 2013 / 2014
  • "Excelsis" Petit Verdot 2012 / 2014
  • More coming soon!

TEST OUT THE APP HERE!

Use the pictures below to test out your app!